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With its vibrant red hue, intense aroma and inspiring flavor, Campari has always been a symbol of intrigue and pleasure.
As its popularity rose in Milanese bars and cafes during the early 1900s, this versatile spirit became an iconic staple in Italian Aperitivo culture, and the base for some of the most famous cocktails around the world.
Secret Recipe
A timeless icon. The inimitable and uniquely distinctive Campari recipe has not only remained a secret, but has been unchanged since its inception in 1860, passed down over the years. The careful selection of ingredients, as well as the secret blending process, constantly renew the legacy of Gaspare Campari's original invention.
Boundless Versatility
Campari is extremely versatile, offering limitless unexpected possibilities. Not only it’s the iconic red liquid at the heart of some of the world’s most famous cocktails, but thanks to its limitless possibilities, it provides the perfect base and inspiration for bartenders to create and experiment with mixology.